Is it really in your best interest to sell off market?

We have seen lots of listings sell “off market” lately, usually meaning not in the MLS. What does that actually mean to a seller? It means the majority of the market did not even know the home was for sale. A home selling for more than asking does not always mean the seller got the most for their home. A seller has one opportunity to capture as much equity as they can from a sale. Limiting the number of potential buyers increases the probabilities of lost equity to the seller. We realize there are times when an off-market sale makes sense.